Background and future potential of electronic marketing

Background and future potential of electronic marketing Describe the background, current and future potential of e-marketing, e-business model, e-marketing process, and different types of e-marketing strategies, contemporary strategic e-marketing issues in Viet Nam / another country. Explain the critical impact of internet and how it changes the traditional marketing in the aspects of segmentation, targeting, differentiation, positioning, product, price, distribution, intergrated marketing communication and customer relationship management. Support your agrument with suitable examples. > Very simply put, e-marketing, which is also called as online or internet marketing, refers to the combination of old-age marketing principles and techniques via electronic media and over the Internet network. The terms e-marketing, e-business, e-marketing strategies and e-marketing process are frequently interchanged, and can often be considered synonymous. Traditionally, marketing has been around for a very long time. Marketing comes in many different forms and has been used in different ways throughout the history, but is really meant for one thing only. Marketing helps to increase the profitability of products or services. Since the day when humans first started trading whatever it was that they first traded, marketing was there. At the time, it was the stories traders used to convince others to trade. Marketing has come a long way since then; up until a few years ago marketing has all been done in the same basic method, but the Internet has changed everything dramatically. The ways that people do marketing and business have changed and improved year by year and now they have become a lot easier to deliver their stories, products or services and get marketing messages out there. E-Marketing consists of both direct response marketing as well as indirect marketing factors whilst using a wide range of technologies to get businesses to their customers connected. The Internet, actually, has brought billions of people from all walks of life together within the reach of any marketer. By doing so they can reach a wider marketplace which is still targeted for their particular product or service. The Internet has really changed the way many people do business and as it continues to evolve we will see even more changes in the way that e-business is being gained. This is true more than ever in the case of Vietnam. Given the fact that Vietnam has the 13th largest population on the earth and should come as no surprise that it has the very large number of internet users also. Vietnam have an estimated more than 30 million people online by the year of 2010 [1] which account for 15% internet penetration rate. Those internet users spend over 50% of the leisure time online, which amounts to more than fifteen hours per person in Vietnam per week. Of these users, 10 million are users of social networking sites, and over 20 million are search engine users. Most notably, though, the value of online business transactions in Vietnam reached 20000 billion Viet Nam Dong last year, that is, 1 billion USD [2]. Also, online commerce is now being more widely accepted by marketers as a legitimate and useful tool of spending advertising dollars. The online economic system for the country is coming. Maybe the only statistics more impressive than these quantities are their unparalleled growth rate. Since the year 1999, the number of internet users in Vietnam has increased by over 15000% from less than 200 thousand users to 30 million [3]. The use of the internet in some of the largest cities such as Ho Chi Minh City and Hanoi has even exceeded 50%. The use of social networking sites has also been expanding much more rapidly than expected, with the actual number of users exceeding predictions by over 10 million people. Even more importantly, over the past year the number of online business transactions grew by 900% while the value of these transactions more than doubled [4]. Through these facts and figures, while intriguing in their own right, are much more crucial insofar as they hint at Vietnams tremendous potential for growth. Despite 30 million people who currently use the internet in Vietnam, still 56 million people who are not yet online, and while it is naive to think that every single person in Vietnam will inevitably be an internet user, if internet penetration in Vietnam were to reach levels similar to those of America which a certainly obtainable goal of around 75%, this would be an addition of over 70 million users to the web. To these new users, many would be drawn to online marketing and business, further expanding an already vibrant and robust market. Most importantly, those new users in Vietnam could expand the field of potential customers which can be reached through careful marketing strategies. As one of the fastest growing economies in the world despite the global financial crisis, Vietnams real GDP is expected to grow another 30% by the year 2015 [5], bringing even more disposable income to the rapidly increasing number of internet users in Vietnam, which is a prospect for the future potential of e-marketing, e-business model, e-marketing process and different types of e-marketing strategies. Does it make any sense to not reach out to this through e-marketing and e-business? By learning to effectively employ Vietnamese search engines, being culturally sensitive in how you target a foreign audience, and learning to navigate the language barrier, a relatively modest investment of time and effort may pay dividends later. By simply translating the homepage on the website into English, for example, to encourage people to conduct business with the product or service in English, your page will be able to appear in Vietnamese search engines. With Vietnams rapidly expanding econom y and internet user base, it only makes sense to venture forth into Vietnamese e-marketing. Besides these things, issues also exist. The contemporary strategic e-marketing issues, however, are series of constraints that hinder the performance of e-marketing in Vietnam. These problems include the following: Technology: Online marketing requires Vietnamese customers to use modern technologies rather than traditional media; Cyber crime: Vietnamese does not have habit of purchasing online. Many customers are hesitant to buy items via the internet because they do not know whether their personal information will remain private or not; Quality: The concern that customers have with e-commerce merchants is whether or not they will receive exactly what they purchase, which leads to the solution that many online merchants have attempted to share this concern by investing in and building strong brands (for example: Amazon.com, eBay, Nganluong.vn, Chodientu.vn, etc), and by leveraging their feedback rating systems as well as e-commerce bonding solutions. All of those are attempts to assure customers that their transactions will be free of scams because the merchants can be trusted to provide reliable products and services. In addition to this, the major online payment merchanisms (credit cards, for instance) have also provided back-end buyer protections systems to address problems if they actually do occur. Xenophilia: The preference for foreign products always is a problem. Because of the development process of Vietnam and our inability to produce most high quality goods, specially technologically sophisticated products, Vietnamese customers tend to prefer buying from the more industrialized countries. This makes the development process of Vietnamese industries and commercial life of the people more impoverished. Developing countries as vietnam constitute over 70% of the worlds population, but only contribute about 12% of the worlds industrial production that often boost e-marketing in these economies. Why should this be the case, and who is to be blamed for the structural discrepancy and imbalance? What actions could Vietnam adopt to accelerate the pace of industrialization and the development in order to boost the tempo of e-marketing? It is generally felt that Vietnam locally-made goods are only for the poor, uneducated and those who are not fashionable, whilst the consumption of i mported goods and services is taken as a status symbol for the elite and affluent even when foreign products are of less quality when compared to similar Vietnamese high quality brands. This situation makes the growth of e-marketing and satisfaction of customers in Vietnam locally difficult; High cost of production: Internet marketing has suffered in most developing countries like Vietnam because virtually all production techniques are imported from the developed countries. The cost of acquiring equipments and other inputs used for production in Vietnam to boost e-marketing sometimes extremely difficult to buy. How can marketers resolve these problems? They certainly must have proper e-marketing strategies: The vital significance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology, companies have no choice if they want to stay competitive, but how to deploy it. [6] An e-marketing strategy is needed to provide consistent direction for any organizations e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. For most companies, the first attacks into online marketing is not the result of a well-defined, integrated e-strategy but rather a response to competitors activities and customers need. After establishing a site for a year or so, marketing staffs and senior managers in a company may question its efficiency. That is often the point where the need for a logical e- marketing strategy becomes apparent. As consequence, the starting point is when a company which has an existing site and it is reviewing the current site and its efficiency with a view to future improvements. There is no evidence to suggest that the approach to developing and implementing a strategy should be importantly different for e-marketing. Establish frameworks for corporated strategy development or strategic marketing planning, hence, should still be followed. Those frameworks provided a coherent continuation to follow which makes sure inclusion of all main activities of strategy development. It could be argued, neve rtheless, that with online marketing there is an even greater need for a highly responsive strategy process model where speedy reaction may occur to events in the market. In 2002, the economist Chaffey noted that e-business and e-marketing tend to use a three-stage model strategy [7]. They are: Strategic analysis: Continuous scanning of the micro and macro-environment of an organization which is required with particular emphases on the changing needs of the customers, actions and business models of competitor and opportunities afforded by new modern technologies. [8] Strategic objectives: Companies must have a clear vision that if digital media will accompaniment or alter other media and their capacity for change [9]. Clear objectives should be set and in particular goals for the online revenue contribution needed to be defined. Strategy implementation: Devising and executing tactics should be set to achieve strategic goals. This includes relaunching a website, opening promotive campaigns associated to the site and monitoring the efficiency of the site [10]. The above three-stage strategy mentioned to the effectiveness of the website in strategic management. Back to this subject, we can easily find out the crucial impact of the Internet and how it changes the traditional marketing in the aspects of segmentation, targeting, differentiation, positioning, product, price, distribution, intergrated marketing communication and customer relationship management. An e-marketing planning programme has 2 sides. The first is the part devoted to individual customers. The second is the business to business component. E-commerce programmes, advertising, sales online support and customer service are all factors of an online marketing programme. Parallel companies compete against one another whilst being only a click of the mouse away. In other words, with the internet the purchaser is able to locate plentiful sellers which sell similar merchandise, similar prices and similar offers in only a short time period. Since more and more people are comfortable with the internet, the marketing plans is likely to continue to educe soon in coming years. During the last decade, the use of the internet has exploded radically in both the consumer and business-to-business markets. Though experts still argue the future of the internet, nobody doubts it is having a great impact on how business is taking place in the 21st century. Here are details about the internet that highlight its extreme growth and presence in trends of the society: The most common products that customers search online and purchase at the store or outlet are car, computer, computer hardware, travel, electronics, books, music, sporting goods and clothing; In 2004, 10% of business-to-business advertising dollars were spent online, the total amount spent was 8.7 billion USD over the world; About 54% email users have responded to an e-mail advertisement, almost half purchased an item; Internet retail sales account for almost 2.5% of all retail global sales [11]. Many companies use the internet for their every business activity such as taking orders, sales programs, service departments, inventory control, communications plans, and production schedulingThe change from traditional communication channels to the internet occurred so quickly today. Marketers and consumers are among the first can get profits from the internet. Nowadays in marketplace, it is a trend to realize that the internet, namely websites, is becoming the communication tool of choice for many business-to-business companies. The internet provides opportunities for segmentation, targeting, differentiation, positioning, product, price, distribution, intergrated marketing communication and customer relationship management. How about the future of the e-marketing, e-business and e-commerce? E-commerce has grown by high jumps and continues to set new horizon line every year. As huge as Google is, it was created in 1998. Google how far have come to the world. Since the Internet continues to grow, the future potential of e-marketing is a much discussed subject. E-marketing is now rather messy but quickly in the near future remnants of the old, such as banner ads and email marketing, are clearly one their way out. In conclusion, the impact of the internet on marketing and industries has been clearly noted in todays world. The presence of the internet and e-commerce is so sweeping that the various applications of hi-tec technology are now crucial elements of a fully integrated marketing communications programme. In other words, the internet opens new horizon for todays marketing world. > Total word count: 2273 (Â ± 10%)

George Melies Tripto the Moon :: essays papers

George Melies Tripto the Moon In the early 1900’s Georges Melies introduced his film â€Å"A Trip To The Moon† to audiences in France. This film, when first seen by viewers at this time, was jawdropping. Melies who happened to be a magician, and illusionist before becoming a filmmaker, made one of the first-ever narratives in motion picture history. Similarily throughout â€Å"Trip To The Moon† and many of his later films, Melies, who also worked in theatre, took full advantage of what is known as Mise-en-scene. Mise-en-scene is defined as: All the elements placed in front of the camera to be photographed: the settings and props, lighting, costumes and make-up, and figure behavior. In â€Å"Trip to the Moon† Melies created a world to which no one had ever seen on film, and utilized all the characteristics to which mise-en-scene is based upon. In probably using only one camera for his film, Melies had to basically film in a theater style setting. Almost every shot of the film is a long shot which is taken from the audiences’ point-of-view angle. There were no close-ups in â€Å"Trip To The Moon† no dolly shots, or handheld shots..etc. Throughout the film the same angle and longshot is used, however that does not take away from the film, knowing that he could only utilize this shot, Melies went on to first: Decorate his set like no one had ever seen. For instance in the beginning of the film we can see what looks like an abundance of individuals who seemed to be gathered in what resembles a castle of some sort. This is where the so-called â€Å"wizards† have gathered and have figured out to take their trip to the moon. The following scene shows us a large cannon type figure, an extremely large cannon to be exact, very abnormal looking. The concept of space travel at this time was unheard of and thi s being a silent film, allows us to realize that just by looking at this contraption that this is how they are going to get to the moon. It is by these elements that Melies utilizes mise-en-scen, and in other cases such as the rocky hills of the moon, the bullet shaped space-ship that encapsulates the wizards and sends them on their trip. The costumes of the actors that are used in the film also give us the feeling that these folks are not from our time, but we can identify with their â€Å"wizardly† presence.

Choque cultural

When we think about traveling, we don't usually think about the â€Å"side effects† that it might have. Now, I'm going to talk about one of them that is called â€Å"culture shock† and try to connect with the experience I had abroad. Culture shock Is a subject that's been studied for many psychologists and can be defined as a feeling of uncertainty, confusion or anxiety that people experience when they live In or visit a different culture. In the studies they classified that In five stages.The first stage Is known as â€Å"honeymoon† In this period of time Is when you first arrive abroad and everything Is new excellent and kind of strange, you want to see the different social norms, try the weird new food and get Into the modes of conversation of the new culture, In this period you might even suffer from the time difference and you body can feel it, but you are excited the discover what that new place has to offer to you. This stage can last for a long while, bec ause it might seem as an adventure.However, the second stage can be a little bit harder, because in this stage is the erred that you kind of settled down into that new world, it's the time you can have problems because of the language barrier or with the rules of the house, if you live in a homesteads then you also start realizing certain things when you start having your tasks, such as working and studying; if you live by yourself you have to do all the housework, like cleaning, doing laundry, cooking, doing groceries.. TCL, In the same stage, you start missing your family friends and things from your house, it might happen even more if you are not welcome in the place you are staying.Something that shouldn't be a problem for you if you were in your homeland, now that you are abroad, it is going to be a problem, and because of this you may develop unhealthy habits (like smoking/ drinking too much, or being so concerned over food or contact with people from that culture) sometimes w hen it's really hard to the people deal with this shock, they may even get sick or have healthy problems, and it may make them want to go back to their own culture or even spend their time with people from their own culture .This is known as the rejection stage. The third stage Is called the adjustment stage. It happens when you start realizing that all those bad things that happened before were not so bad. In this stage you realize that you â€Å"grew up†, you start feeling stronger, you basically can take care of yourself without â€Å"much help† you fell really Independent. The fourth stage Is called â€Å"at ease at last† In this stage, you feel as If you are home, feeling comfortable, you can face strongly with the problems you might have and you will know how to deal and solve them.In this stage you are able to even give advice to people from your country that has Just arrived abroad. The fifth and last stage of culture shock, Is not really known, It Is ca lled reverse culture shock, which for me was the hardest! You suffer of that when you go back to you own culture, and realize that you have changed and the things there as well. You feel a fish out of the water. All the simple things that were k before you left, now are a problem or you have difficult to adapt yourself again.

Accomplishments Essay Example

Accomplishments Essay Example Accomplishments Essay Accomplishments Essay Streetcar On-the-Job training is probably the most effective method of training. You have to do task on your own without the help of others. This is the time to develop your self- confidence, colonization and the working environment of the company to be able for you to ready for your next step in life. L, your name, a Information Technology student from Vulcan State University taking her JOT in Concentric Shyness Corporation located at Manila 5th floor, Techno Plaza One Building, Orchard Road Oakwood Alibis 1 1 10, Guenon City Philippines. I started at 5th of July until 4th of October 2013. I have my classmate who also assigned in MIS department . On the first day of my internship, I felt so nervous to commit mistakes because I was a newbie at that time and I also felt afraid mostly when I was having a conversation with the superiors. But in that moment I realized, I need to prove that I am firm, flexible and versatile in any kind of circumstances. During my training days, I often recited myself to wake-up early in the morning Just to be on-time but sadly sometimes Im late because of that traffic.. And in that time, I always brought bundles of maturity and energy to face different circumstances I often encountered whenever I was on my duty The following day makes us busy , we get the extension numbers of the Tap(Techno Plaza One) for our department record. I can think that were lucky enough to have such a kind, funny, smart boss/sirs during my period of trainee , my day dont get be boring. They dont treat me like others, that why its not difficult for me to interact with them same on the other department. Our are part of our group, once Sir Art told us. This word boost me to work harder and learn more. I learned the BASIC Cisco COMMANDS IN SWITCH,that at first its a arrant but then enjoy it because we learn, and it something that I can boast about. Troubleshooting for me is one of my achievement I can say because honestly, I dont know how to fixed PC problems but now I can be proud to myself . I also learned how to radioman PC/laptop , tit useful thing in the company to meet on e each other. Thanks to our boss/sirs who spend their time with us to teach despite of their busy schedule. I enjoyed every moment working with them, their funny Jokes thats make us laugh is the thing that I will surely miss. My training was grueling yet enjoyable. Enjoyable because I knew I learned and I met people who helps me build who I am. Learning is not about what you learned from school, its about how you will apply and improve it.

Bell Canada Business Analysis

Bell Canada Business Analysis Free Online Research Papers Bell Canada has been in the wireless business for many years serving customers across Canada as Bell Mobility. Bell Canada has been a leader in all of the industries it is involved in, and with wireless telephony it is no different. As time progressed, other competitors entered the wireless business, and with that Bell Mobility lost a vast majority of its share. Once the leader in the wireless market, it now sits back and watches Rogers Wireless tear away at its subscriber base and major corporate clients (BM Product Pricing, 2007-B). Sitting comfortably ahead of its CDMA counterpart Telus, Bell mobility needs to review and assess it most important resources and capabilities in order to focus on opportunities that may rise in the external environment (Grant, pg. 125). There has been an increasing emphasis on the role of resources and capabilities as the basis for strategy. This is due to unstable industry environments and that competitive advantage is the primary source of profitability (Grant, pg. 125). Bell Mobility, therefore, needs to exploit its key strengths, specifically its dealer channels (distribution), R D departments, Engineering, and its Marketing and Sales teams, and ensure that the company’s strategy is focus ed around these resources (Grant, pg 147). Analysis In order for a company to be successful it must focus its strategy around its best resources and capabilities. Resources and capabilities should be appraised against two criteria: Importance to the industry, and the relative strength of these resources and capabilities compared to industry competitors (Grant, pg. 143). The next 3 pages hold a table and a figure, which summarizes Bell Mobility’s strengths and weaknesses, and how important these are to the overall strategy: INSERT RESOURCE AND CAPABILITES CHARTS HERE Combining importance and relative strength allows a company to highlight its key strengths and key weaknesses (Grant, pg. 147). The assessment for Bell Mobility shows that the company should focus its strategy around its dealer network, engineering, RD and marketing sales departments. The chart also illustrates that the organization’s key weaknesses are strategic management, product development, and its purchasing arrangements. Conclusion Now that Bell Mobility has assessed its key weaknesses and strengths, it can begin to build a strategy around its strengths, and develop an action plan to improve its weaknesses. In regards to product development and purchasing power, the problem lies in its CDMA technology. Despite being a better network, and offering quicker wireless broadband speeds than GSM, and GSM’s edge, devices are scarce, GSM is pretty much the world’s standard with all of western Europe being on GSM. Portugal and Ireland are the only countries with CDMA capable technology, although major carriers also use GSM (cdg.org, 2007). It is with strategic alliances with companies such as Samsung and Microsoft that Bell will continue to combat Rogers in regards to exclusive handhelds. Monthly delays for phones such as the LG Chocolate, Moto Razr, Moto Krazr, and various BlackBerry devices eroded activation growth in 2006 and 2007 (BM Product Pricing, 2007-B), and thus, Bell needs to associate itself wi th a reputable company in order to meet customer demands and improve its activations while reducing its cost of acquisition on handhelds. In regards to its strategy, the company should continue to expand its dealer network through the branded Bell World stores and perhaps build an alliance with a major retailer such as Best Buy or Future Shop to combat Rogers alliance with Circuit City and Radio Shack. These changes along with continued support for Engineering and RD will ensure continued success for Bell Mobility. References 1. Anonymous (2007). Telus Pricing Strategy: Q2 Results. Telus Mobility Internal Document. September 2007. 2. Bell Mobiliy Product Pricing (2007). 2008 Wireless Priorities. Bell Mobility Internal Document. August 31, 2007. 3. Bell Mobility Product Pricing (2007). Competitive Landscape Industry Analysis. Bell Mobility Internal Document. June 28, 2007. 4. CDG (2007). CDMA Development Group. www.cdg.org 5. Grant, Robert M., (2007). Contemporary Strategy Analysis: 6th edition. Blackwell Publishing. Malden MA. Research Papers on Bell Canada Business AnalysisAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperThe Project Managment Office SystemPETSTEL analysis of IndiaBionic Assembly System: A New Concept of SelfIncorporating Risk and Uncertainty Factor in CapitalMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasGenetic EngineeringStandardized Testing

Legal Brief Case Study Example | Topics and Well Written Essays - 500 words

Legal Brief - Case Study Example The verdict in this case, is to determine whether it is illegal to advertise through commercial emails using multiple domain names to avoid spam filter (Supreme Court of California). Internet is global networkings in computers, which enable millions of world populace to communicate and access information. Referring to a case on Reno v. civil liberties union (1997) 521 U.S. 844 for internet to operate, each connected entity must have a unique identity called IPA. However, because it is a bit difficult to recall IP addresses, internet community came up with domain names system to serve the same purpose. The domain names directly identify the individual or the organization (Supreme Court of California). In 2007, Craig E. kleffman filed a suit against Vonage holdings corp. in the District Court under section 17529.5 of Professions Code only to loss to Vonage (Supreme Court of California). Kleffman claimed that Vonage holdings had sent him eleven emails on the same subject from different domain names tracing back to Vonage marketing agent. By doing this, Vonage managed to trick the spam filter and internet service provider that was responsible for monitoring the number of sent emails from individual domain name. He concluded that Vonage deliberately created multiple domain names to reduce the number of emails from each domain name and at the same time tricked the internet service providers that the emails originated from different senders. Vonage use of several domain names is misleading and untrue because it does not identify the right sender. However, the case was dismissed because kleffman did not give any occurrence of misleading or false information in the content of any of the emails. Kleffman however, appealed to the court of apples, which under the California rule of court 8.548 the ninth Circuit, asked them to decide. â€Å"In accordance to section 17529.5(A)

Determine the water resources in your hometown area (Canton, Ohio - Assignment

Determine the water resources in your hometown area (Canton, Ohio - Stark County) - Assignment Example In the end a unified approach will be adapted, incorporating all the perspectives, to address the issue of conservation of water. According to the US 2009 census, the estimated population of Canton-Massillon, Ohio Metropolitan statistical area is 408, 005 (US Census Bureau, 2009). Most of the urban population depends upon ground water for consumption and daily usage purposes. The area receives its water supply through 3 different ecological mechanisms, all of which are interconnected through a complex hydrologic and infiltration cycle. The major sources of water supply are: (1) Precipitation (2) Surface water resources (3) Ground water resources. We will briefly explain each one of them with particularly greater emphasis upon ground water resources and it’s the primary source of water supply to the area. The graphical illustration below reveals that on average 3.5 to 3.7 inches precipitation falls every month on Stark country. However, considering the fact that seasonal changes and yearly extremes severely affect the precipitation rate, the following data may not be reliable while analyzing long term precipitation rate. Data revealed by â€Å"Ohio state university extension fact sheet† demonstrates that, all the minor rivers, streams and lakes eventually drain into Ohio River near Beaver, Pennsylvania and Ohio River at Marietta (in Washington County). Furthermore, the infiltration capacity of soil also plays a significant role as it determines the amount of rainfall water to be trapped on the surface or infiltrate into the soil. As mentioned earlier, the availability of ground water is dependent upon the chemical and physical properties of geologic formation. For a better understanding of ground water resources, the nature of aquifers should be analyzed in detail. As the following figure â€Å"Ground water resource map†